Mark Vend

Bottled water has done it again. “For a third year in a row, bottled water is the No. 1 packaged beverage in the United States,” according to Jill Culora, IBWA’s vice president of communications. Bottled still and/or sparkling water is also 72 percent of Americans’ preferred non-alcoholic beverage, an increase of nine percent over 2018. For those who prefer bottled water, taste is the most important feature (98 percent) followed by quality (98 percent), and safety (90 percent).

With 84 percent of Chicago residents trying to drink more water, and the hot summer season upon us, let’s take a step back and look at fun summer beverages that often began as flat or carbonated water.

• lemonade: water, lemon juice, and a sweetener, to taste
• iced tea: water, tea, and a sweetener, if desired
• fruit/veggie/herb-infused water: water plus any combination such as strawberry & lime, lemon & basil, strawberry & basil, lemon & raspberry, and cherry & lime

If none of those flavor combinations sound appealing, consider choosing one or more of the following fruits and vegetables that are in-season in the Chicago area: mint, blueberries, apricots, kiwi, cherries, cucumbers and peaches. There are also a number of different ways to infuse the water with the flavors of your choice. 

You might try squeezing a bit of the juice from citrus fruit (ex. lime, lemon or orange) into a glass or pitcher of water and enjoying. Depending on the size of the container, sliced or chopped fruit can be placed at the bottom of a pitcher or glass and soaked overnight (pitcher) or for a couple hours (glass). Berries can be mashed and placed at the bottom of a glass, and the glass filled with water. For herbs, such as mint leaves, tear up the leaves, cover them in water, and let the water steep. 

The number of flavor combinations and preparation methods are limitless, but not everyone will have the option or want to prepare a water-based beverage. 

While almost three-quarters of Americans voted bottled water as their first choice, don’t forget about other popular beverages. Sixty-one percent of those polled ranked coffee in second place and soft drinks in third with 59 percent. In 2019, Chicago employees have a lot of healthier options available including natural and organic sodas and carbonated juices. 

Mark Vend would like to help Chicago employers provide their employees with healthy beverages and snacks in their break room vending machine. Hydrated and satiated individuals have more energy and are more focused. For more information or to schedule a product sampling today, call Mark Vend at (847) 291-9216.

Chicago residents and employees are on the hunt for new beverages that meet a variety of wellness-related needs. To stay current and keep up with growing demand, beverage manufacturers are continually offering consumers new and exciting options to explore. 

Functional beverages, as a group, are a segment within the rapidly growing nonalcoholic beverage market, which is expected to grow to $1.6 trillion in sales by 2025. The fastest growing category in the nonalcoholic beverage market, functional beverages, includes ready-to-drink (RTD) coffees and teas, and relaxation, hydration or energy drinks.

Christina Wood, Sales and Marketing Director at OptiBiotix Health Plc, recently spoke about the expected demand. “Whether vitamin or ‘enhanced’ water to fend off illness, energy drinks to combat fatigue or sports drinks to aid exercise, they [functional beverages] provide the multipurpose value expected by today’s informed [consumers].”

And those consumers also expect to be able to easily purchase their preferred choice at any time of the day.  it’s easy to make sure that Chicago employees can access different functional beverages in their break room vending machine or micro-market. 

RTD Cold Teas

Enjoy a variety of healthy and organic teas made with Fair Trade ingredients. There is an option for everyone from unsweetened to sweetened teas made with organic sweeteners and tea with or without fruit flavors.

Enhanced Fruit Drinks

The term ‘juice’ takes on a new meaning when it comes to enhanced fruit drinks. Today, these beverages are made from unique ingredients like the coffee fruit and have no artificial sweeteners, flavors or colors.

Fruit Infused Flat or Carbonated Bottled Water

Bottled flat or carbonated water with fruit infused flavors offer the benefits of plain bottled water without any diet sweeteners or sugars. They are zero calorie, zero preservative, vegan, gluten-free and kosher.

Sparkling or Flat Mineral Water

Mineral water offers additional health benefits when compared to traditional bottled water. As mineral water’s name suggests, there are extra minerals such as calcium and magnesium in the water that Chicago individuals need. 

Coconut Water

Coconut water is a new, healthy choice for staying hydrated. It’s naturally gluten-free, lactose-free, and dairy-free beverage with potassium, magnesium, sodium, calcium, and phosphorus that hydrates.

Not sure which functional beverages your Chicago employees might enjoy? Try offering a beverage taste testing event. If everyone knows a bit more about what is available and how it tastes, they are likely to be more comfortable purchasing it. 

And don’t forget to pair your beverage offerings with a variety of snack options. Make it easier to grab a bite to eat or drink without having to go off-site. Hydrated and satiated employees are likely to be more productive and creative. For more information or to schedule a product sampling, please contact Mark Vend at (847) 291-9216.

Did you know that there’s a podcast about bottled water? The International Bottled Water Association (IBWA) recently launched the podcast titled H2O In The Know. Each episode focuses on different water related topics including the current science on hydration, how to increase recycling rates, standards and regulations, and the taste of different types of waters. 

Jull Culora, IBWA Vice President of Communication, recently shared that “H2O In The Know offers consumers a great new way to learn interesting facts and stories about water, especially bottled water.” Let’s take a quick look at some of the questions that were discussed in the first episode. 

Before we get to the first question, you might be wondering what any of this has to do with you, a Chicago consumer. The answer is…a lot. 

Humans need water to survive. Research has shown that humans can last three maybe four days without consuming any water. But, that doesn’t mean that every bit of water on the earth is safe to be consumed. To understand if a certain type of water is good for human consumption, it is important to know more about that type of water. For the bottled water industry, specifically, the answers to the following questions will help Chicago consumers learn more about what they are drinking, and when it comes to things we consume, more knowledge is definitely better.

Are there regulations for bottled water?

The short answer is yes, there are. Bottled water is regulated at both the federal and state level and is considered a packaged food product by the U.S. Food and Drug Administration (FDA). In fact, the FDA regulations governing the safety and quality are as stringent as the Environmental Protection Agency’s (EPA) regulations that govern tap water.

Are there standards that pertain to only bottled water?

Again, the answer is yes. For the standards that focus on bottled water, the FDA has divided them into the following groups.

• Standards of Identity: regulations that define the different types of bottled water
• Standards of Quality: regulations that set maximum levels for contaminants that are allowed
• Current Good Manufacturing Practices (CGMP): regulations that set manufacturing parameters to ensure that food, including snack and beverages, is healthy to consume.

What  types of bottled water are available?

Per the FDA, there are six different types of bottled water available. They are spring water, purified water, mineral water, sparkling bottled water, artesian water or artesian well water, and well water. To help Chicago consumers know which type of water they have, the FDA also requires that each type of water be clearly printed on the label of each bottle of water. 

Now that you’re aware of some of the regulations and standards, use this information to help your Chicago employees by removing a potential concern that they shouldn’t have to think about during their day. Provide them with healthy vending machine beverages and snacks in their break room. For an extra bonus for your employees, offer snacks and beverages at a reduced or zero cost. Not only will they be hydrated and satiated, but morale will get a boost too.

For more information about offering healthy snacks and beverages in your workplace break room, contact Mark Vend at (847) 291-9216. We’ll help you create a customized, healthy menu that is sure to please everyone.